One day, I took some friends to a natural history museum on a "Peacock raid". These friends were always asking me: "Hey! Guido, why do you persist in cultivating yourself? Do you really think people give a damn about discovering a monument or a garden, walking around a museum, and listening to you? What do hundreds of hours of blabla and guided tours bring in everyday life? Do your tours help us to cope with hunger, heat or cold? "
They were right, just a little, but not so much in fact ... In this natural history museum, we walked past a showcase in which a stuffed male peacock was performing his dance of seduction to a lovely female peacock. I saw an interesting analogy. First I gave them a concession: “If the preservation of our species is related to our ability to survive by adapting to our environment, discovering cultural heritage seems totally unnecessary.”  And then they all told me: "Ah! Guido, seriously, that's what we   are always telling you. "
Then I asked them why they sometimes participate in guided tours. They replied "because I like it" or "because it makes me feel good," or "because I can tell it to my friends after." And I replied to them: "Yes of course it is not so much related motivation for survival. Yet, look at this showcase of peacocks, it shows us the opposite. At the sight of the male doing cartwheels to the female, we find that there is another mechanism involved in natural selection: sexual selection!”  And then one of my friends said, "Uh ... okay, but what is the connection with our subject?”, "Hold On! I'm coming to that», I answered.
I continued, still showing the pretty peacock: "Sexual selection can explain why nature chooses seemingly unnecessary features. The peacock's tail does not look very useful: it is long, takes up a lot of space, is not discrete, does not frighten predators, and does not facilitate eating, breathing, drinking, or regulating its temperature. And yet it allows the male to have a power of fascination so effective that it greatly increases its probability of reproduction, the sexual partner sees an especially good genetic heritage, and it attracts him. And this peacock is damn exciting right?” My friends frowned and someone said, "Uh, yes, but in what way does visiting exhibitions make us sexier? What you say is stupid."
I finally arrived at my conclusion: “Cultivating seems to be just an accessory, such as the beautiful peacock's tail. And therein lies the naughty thing: our mind is like the seductive dance of the peacock. The uselessness combined with the difficulty of understanding a monument, a painting or a specimen makes us attractive to others, because they reveal our inner wealth. The more the visit is futile and difficult, the more you will be considered appetizing."
My dear visitors, you too could devote yourselves to the art of visiting museums for noble reasons. But at Guido, we will see things differently, we will remove the veils of the heritage and exhibit its seductive curves, we undress the culture to reveal her sex appeal which will be reflected in you, and finally you will be sexually attractive.




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